Upload your Instagram profile and get a full strategic read — your positioning, the gap between what you do and what your page says, and a blueprint to become known for the right thing. Not another checklist.
Most content problems aren’t content problems — they’re translation problems. Upload a screenshot of your profile and I’ll read it the way a stranger does, then tell you the gap between what you actually do and what your page communicates. You only answer what a screenshot can’t reveal: where you’re headed.
Upload your Instagram profile — that’s the evidence. Then answer eight strategic questions. The AI reads what your profile actually communicates, compares it to what you tell it, and diagnoses the gap. Your answers are treated as claims, not conclusions.
Links provide supporting context only. To have page copy assessed, include it in your screenshots or uploaded evidence.
Your uploads are sent once for analysis and aren’t stored by this page. Powered by Claude (Anthropic).
Kept separate from any recommendation: what the AI observed on your profile, what it found on the web, and what you claimed. Diagnosis comes after.
Positioning comes before posts. This is the strategic core the whole page should express.
The signature read. Founders know too much and assume the audience follows. This maps the exact distance between your expertise and what a stranger actually understands.
The decisions that move positioning, trust or conversion — each with what I see, why it weakens you, the decision, and the priority.
One overall score, and the eight dimensions behind it. High numbers mean a stranger gets it fast. Low numbers are where you’re losing people.
The honest read. Not everything is broken — but the profile is only as clear as its weakest line.
Each one says who you help, what changes, why to trust you, and the next step — in three registers. Copy the one that sounds like you.
Four pillars built from your positioning — translated from expertise into what your audience actually feels.
The first thing a new visitor should be able to read top-to-bottom: who you are, what you help with, and proof it works.
A mockup of the recommended profile — photo style, name, bio, highlights and grid, the way a new visitor would first meet you.
Nine covers, in order, so a stranger scrolling your top row instantly understands who you help, why to trust you, and how to work with you.
The visual identity direction — so photography, colour and type stay consistent enough to become recognisably yours.
Instagram is one expression of the strategy. This is the whole thing — ready to carry across every platform you show up on.